Monthly Archives: January 2012

When you picture your website, what adjectives best describe what you have in mind?

I hope I’ve established that your website needs to make an emotional connection with your prospects and clients before it’s able to make an intellectual connection. We make emotional judgments unconsciously, so it’s vital that your website design conveys the … Continue reading

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What are the two most important actions you want visitors to complete?

It’s rare that anyone would create a website without caring whether they had some effect on their readers. Since these posts are directed primarily to business owners, it’s especially important to know clearly what actions you want visitors to take. … Continue reading

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Review your existing marketing collateral

The next step is to review any existing material you have that will help us get a feel for your business, products and/or services, for example company tagline, brochures, current advertising material, etc. Not only does this allow us to … Continue reading

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Why do customers choose you?

What makes your business, products and services unique? What is your competitive advantage? Why do customers choose you? The answer is probably not price, quality, or service.

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Describe the products, services, and information that will be featured on your website

There are two descriptions of your products or services: the one you see, and the one your visitors want to see.

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What are the basic goals of this website?

Any web person knows how to build your website. The tools are endless, the skillset easy to acquire, and the personality type common. They can’t start work, though, without knowing what to build for you. And that, dear reader, depends … Continue reading

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Stop Fussing About a Theme and Focus on Plugins

The late Michael Been, bass playing singer/songwriter for The Call, knew how to focus on what matters.

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Attracting Quality Clients

Everyone wants clients and customers. Some people are willing to take on anyone as a client at any price the client is willing to pay. You want to attract quality clients who value the quality service you provide. It’s time … Continue reading

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