- Regular communication with your customers
- Establishing a personal connection with customers
- The opportunity to get feedback from your customers on your products and services and their ideas on other products and services you could offer
- Building a mailing list of people looking forward to your next sale or new products and services
Your blog is your online marketing foundation. From it all the social media stuff, Facebook, Twitter, etc., just comes from what you’ve posted at your blog.
Think of your blog like the trunk of a tree and your social media as the branches coming from that one trunk. The foliage is the result of all your hard work – sales!