Author Archives: Joel D Canfield
How often will you add or update website content?
This is more to prompt thinking than to define the answer itself. You’re gonna have to update stuff, or your content will get stale in a month.
What three words or phrases would someone type into a search engine to find your website?
Search engine optimization, or SEO, is every web company’s favorite buzz word. Here’s the short and sweet truth about SEO:
What key information and images do you want to make available on every page?
Now that we’ve established the big picture, it’s time to get into the details which help us start planning the layout and coding to create your website.
What is your long-term plan for the website?
Thus far we’ve talked about the sights we’d like to see along our journey, the people will visit with as we travel. What’s the destination? One year, two years, five years from now, what do you believe about your website? … Continue reading
What results will make this website successful?
You have a much better chance of hitting a target if you know what it is, and aim at it.
When you picture your website, what adjectives best describe what you have in mind?
I hope I’ve established that your website needs to make an emotional connection with your prospects and clients before it’s able to make an intellectual connection. We make emotional judgments unconsciously, so it’s vital that your website design conveys the … Continue reading
What are the two most important actions you want visitors to complete?
It’s rare that anyone would create a website without caring whether they had some effect on their readers. Since these posts are directed primarily to business owners, it’s especially important to know clearly what actions you want visitors to take. … Continue reading
Review your existing marketing collateral
The next step is to review any existing material you have that will help us get a feel for your business, products and/or services, for example company tagline, brochures, current advertising material, etc. Not only does this allow us to … Continue reading
Why do customers choose you?
What makes your business, products and services unique? What is your competitive advantage? Why do customers choose you? The answer is probably not price, quality, or service.
Describe the products, services, and information that will be featured on your website
There are two descriptions of your products or services: the one you see, and the one your visitors want to see.