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Category Archives: Business Information
Review your existing marketing collateral
The next step is to review any existing material you have that will help us get a feel for your business, products and/or services, for example company tagline, brochures, current advertising material, etc. Not only does this allow us to … Continue reading
Posted in Business Information, Planning
Tagged business information, colors, Website Planning Questionnaire
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Why do customers choose you?
What makes your business, products and services unique? What is your competitive advantage? Why do customers choose you? The answer is probably not price, quality, or service.
Posted in Business Information, Planning
Tagged unique selling proposition, USP, value, Website Planning Questionnaire
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Describe the products, services, and information that will be featured on your website
There are two descriptions of your products or services: the one you see, and the one your visitors want to see.
Posted in Business Information, Planning
Tagged marketing, products, services, Website Planning Questionnaire
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Describe the culture and personality of your business
The first step in creating your website is knowing your own personality. That’s not a statement you’ll hear from most technical types, nor from sales people, and not often enough even from artists.