How often will you add or update website content?

This is more to prompt thinking than to define the answer itself. You’re gonna have to update stuff, or your content will get stale in a month.

Search engines love love love fresh content. Even writing a blog post once a week will improve your website’s findability.

Just as important is having a process in place to make changes when your business changes. We were embarrassed to realize our California contact information was still on our website when we’d had a New Jersey address for over a month. Don’t let this happen to you. Have a schedule for updates, whether it’s new content or a review of the existing.

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What do you think?