Business owners are continually looking for ways to increase traffic to their website. One of the best ways to increase website traffic is to have a blog. It’s easy to incorporate a blog into your website using the WordPress platform. I suggest you post a new blog at least weekly. The more often you post new blog content, the more content the search engines have to index so your site is more likely to come up in a web search.
But it’s not enough just having a blog. You need to make sure that you are using the keywords and phrases that your potential clients are searching for. There are SEO plugins for WordPress that will help ensure you are using those keywords in your title, description and tags.
It’s very important to use blog titles and headlines that grab a reader’s attention. A good headline is much more likely to be shared via social media as well. The more your site is shared on social media networks, the more your website traffic will increase. In my years as a social media consultant I’ve found that Twitter still seems to be one of the biggest drivers for website traffic. So you want to be sure you share all your blog post on Twitter as well.
Don’t stop with blog posts. Follow up on any comments left on your blog. This will help build relationships with potential customers. People will want to come back again to your website knowing you replied to their comment.
In a nutshell, here are my recommendations for increasing website traffic with a blog:
- Post at least weekly, preferably more often, to your blog.
- Create SEO friendly headlines, descriptions, keywords and phrases to use in each blog post.
- Share each blog post on your social networks like Facebook and Twitter. Repost to Twitter on different days and times to get the most exposure.
- Respond to comments left at your blog.