The late Michael Been, bass playing singer/songwriter for The Call, knew how to focus on what matters.
Once, while a guitarist and a guitar tech were looking for “just the right sound” on a guitar/amp/pedal setup, Been said “I don’t want to hear anyone say another thing about ‘the right sound’ until someone plays something worth hearing.”
The first thing everyone talks about when WordPress comes up is their theme. Which theme should they use? Should it be off-the-shelf, custom, a framework like Thesis?
The first thing you should concern yourself with is your content. Content sells. Content connects. Content gets you found by search engines. (Content counts for infinitely more than SEO which is really just the art of helping search engines do a better job of finding your content.
The next thing to consider is how WordPress works. And that is determined by which plugins you add, not by the theme you choose to make it pretty.
In future posts I’ll write about the plugins we install with every WordPress setup we sell. And if you have questions about a particular plugin or ways to do this, that, or the other thing, give me a shout. I’d love to help.