Category Archives: Goals & Priorities

To ‘Free’ or Not to ‘Free’

I tried half a dozen different titles and gave up. Apologies for the hokey pun. Elsewhere I have written that free is a strategy, not a price. Though that post is about giving your work or product away as a … Continue reading

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What is your long-term plan for the website?

Thus far we’ve talked about the sights we’d like to see along our journey, the people will visit with as we travel. What’s the destination? One year, two years, five years from now, what do you believe about your website? … Continue reading

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What results will make this website successful?

You have a much better chance of hitting a target if you know what it is, and aim at it.

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When you picture your website, what adjectives best describe what you have in mind?

I hope I’ve established that your website needs to make an emotional connection with your prospects and clients before it’s able to make an intellectual connection. We make emotional judgments unconsciously, so it’s vital that your website design conveys the … Continue reading

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What are the two most important actions you want visitors to complete?

It’s rare that anyone would create a website without caring whether they had some effect on their readers. Since these posts are directed primarily to business owners, it’s especially important to know clearly what actions you want visitors to take. … Continue reading

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What are the basic goals of this website?

Any web person knows how to build your website. The tools are endless, the skillset easy to acquire, and the personality type common. They can’t start work, though, without knowing what to build for you. And that, dear reader, depends … Continue reading

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Stop Fussing About a Theme and Focus on Plugins

The late Michael Been, bass playing singer/songwriter for The Call, knew how to focus on what matters.

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