- All In Adrian Gostick, Chester Elton
- All Marketers Are Liars Seth Godin
- The Art of Logic in an Illogical World Eugenia Cheng
- The As If Principle Richard Wiseman
- Atomic Habits: Tiny Changes, Remarkable Results James Clear
- Being Wrong Kathryn Schulz
- Book Marketing Online: The Guerrilla Guide to Building Your Author Platform Bob Baker
- The Brain That Changes Itself—Stories of Personal Triumph from the Frontiers of Brain Science Norman Doidge
- The Checklist Manifesto—How to Get Things Right Atul Gawande
- Creativity, Inc.—Overcoming the Unseen Forces That Stand in the Way of True Inspiration Ed Catmull
- Crossing the Chasm Geoffrey A. Moore
- crucial conversations Al Switzler, Joseph Grenny, and Ron McMillan
- Daring Greatly Brene Brown
- David and Goliath Malcolm Gladwell
- Decisive Chip & Dan Heath
- the dip Seth Godin
- Do the Work Steven Pressfield
- Drive: The Surprising Truth About What Motivates Us Daniel H. Pink
- The Drunkard's Walk—How Randomness Rules Our Lives Leonard Mlodinow
- Elastic—The Science of Flexible Thinking—in a Time of Change Leonard Mlodinow
- The Elements of User Experience Jesse James Garrett
- The Elephant and the Flea Charles Handy
- Everything Is Obvious—*Once You Know the Answer Duncan J. Watts
- First, Break All the Rules Marcus Buckingham and Curt Coffman
- Free Prize Inside! Seth Godin
- Friend of a Friend...—Understanding the Hidden Networks That Can Transform Your Life and Your Career David Burkus
- Grit—The Power of Passion and Perseverance Angela Duckworth
- Gut Feelings: The Intelligence of the Unconscious Gerd Gigerenzer
- How To Market A Book Joanna Penn
- How to Win Friends and Influence People Dale Carnegie
- The Icarus Deception Seth Godin
- Idiot Brain—What Your Head Is Really Up To Dean Burnett
- Ignore Everybody—And 39 Other Keys to Creativity Hugh MacLeod
- Incognito—The Secret Lives of the Brain David Eagleman
- The Indie Author Power Pack: How To Write, Publish, & Market Your Book David Gaughran
- Influence Robert B. Cialdini, Ph.D.
- Information Architecture for the World Wide Web Rosenfeld & Morville
- Innovation on Demand Allen Fahden
- The Invisible Gorilla Christopher Charbris & Daniel Simons
- Language in Thought and Action S. I. Hiyakawa
- The Laws of Subtraction Matthew E. May
- Learned Optimism Martin Seligman
- Let's Get Digital: How To Self-Publish, And Why You Should David Gaughran
- Likeonomics Rohit Bhargava
- Liminal Thinking David Gray
- Losing My Virginity Richard Branson
- The Luck Factor Richard Wiseman
- Messy—The Power of Disorder to Transform Our Lives Tim Harford
- The Myths of Creativity David Burkus
- The Non-Designer's Design Book Robin Williams
- Nudge Richard H. Thaler and Cass R. Sunstein
- On Writing Stephen King
- Originals—How Non-Conformists Move the World Adam Grant
- Outliers Malcolm Gladwell
- Permission Marketing Seth Godin
- The Power of Habit Charles Duhigg
- The Power of Starting Something Stupid
- Priceless William Poundstone
- The Progress Principle Teresa Amabile and Steven Kramer
- Purple Cow Seth Godin
- Quiet—The Power of Introverts in a World That Can't Stop Talking Susan Cain
- Rebel Talent: Why it Pays to Break the Rules at Work and in Life Franesca Gino
- Resilience: Facing Down Rejection and Criticism on the Road to Success Mark McGuinness
- Rest—Why You Get More Done When You Work Less Alex Soojung-Kim Pang
- Secrets from the Lost Art of Common Sense Marketing H. Brad Antin and Alan J. Antin
- Seeing What Others Don't—The Remarkable Ways We Gain Insights Gary Klein
- Sell More Books With Less Social Media: Spend less time marketing and more time writing Chris Syme
- Selling the Invisible Harry Beckwith
- Smart Trust Stephen M. R. Covey
- Smarter Faster Better—The Transformative Power of Real Productivity Charles Duhigg
- The Speed of Trust Stephen M. R. Covey
- Start with Why Simon Sinek
- Steal Like an Artist—10 Things Nobody Told You About Being Creative Austin Kleon
- Story Genius Lisa Cron
- Story: Style, Structure, Substance, and the Principles of Screenwriting Robert McKee
- Strangers To Superfans: A Marketing Guide to the Reader Journey David Gaughran
- Subliminal—How Your Unconscious Mind Rules Your Behavior Leonard Mlodinow
- Talent Is Overrated—What Really Separates World-Class Performers from Everybody Else Geoff Colvin
- Thinking Fast and Slow Daniel Kahneman
- Thinking in Bets—Making Smarter Decisions When You Don't Have All the Facts Annie Duke
- The Tipping Point Malcolm Gladwell
- To Sell Is Human Daniel H. Pink
- Tribes Seth Godin
- Turning Pro Steven Pressfield
- Turning Your Business From Asphalt To Gold: How To Market A Parking Lot Joel Cohen
- The Ultimate Question Fred Reichheld
- Uncertainty Jonathan Fields
- Under New Management: How Leading Organizations Are Upending Business as Usual David Burkus
- Universal Principles of Design Lidwell Holden Butler
- The Universal Sense—How Hearing Shapes the Mind Seth Horowitz
- Unleashing the Ideavirus Seth Godin
- Unthinkable—An Extraordinary Journey Through the World's Strangest Brains Helen Thomson
- Wait The Art and Science of Delay Frank Partnoy
- We Are All Weird Seth Godin
- When Daniel H. Pink
- Who Moved My Cheese? Spence Johnson, M.D.
- Why Business People Speak Like Idiots Brian Fugere, Chelsea Hardaway, Jon Warshawsk
- Why Does the Other Line Always Move Faster?—The Myths and Misery, Secrets and Psychology of Waiting in Line David Andrews
- Willpower—Rediscovering the Greatest Human Strength Roy F. Baumeister
- Wired for Story Lisa Cron
- The Woman Who Changed Her Brain Barbara Arrowsmith-Young
- Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book Tim Grahl